Invoice Follow-Up Email Sequence (7 Steps + Templates)

If you’re winging it, you’ll either chase too softly or escalate too fast. This 7-step sequence keeps things professional and gets you a payment date with minimal back-and-forth.

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The 7-step follow-up sequence (timing + what to send)

  • 7 days before due: friendly heads-up
  • Due date: due today reminder
  • 1–2 days overdue: ask to confirm the payment date
  • 4–5 days overdue: firm follow-up
  • 10–14 days overdue: final notice with a deadline
  • After deadline: next steps per your agreement
  • After payment: confirmation + thanks

Email templates

Step 1 — 7 days before due
Step 2 — Due date
Step 3 — 1–2 days overdue
Step 4 — 4–5 days overdue
Step 5 — 10–14 days overdue (final notice)
Step 6 — After the deadline
Step 7 — After payment

Best practices (keeps the relationship intact)

  • Ask for a payment date (not a generic “status update”).
  • Include payment details/pay link in every message after the due date.
  • Use a real date for deadlines (not just “48 hours”).
  • If there’s no response after Step 3–4, add one phone call.

FAQ

A simple cadence is: before due, due date, 1–2 days overdue, 4–5 days overdue, then a final notice around 10–14 days overdue.

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