Upfront Payment Request Email Templates for New Clients

New-client work goes smoother when payment is clear before kickoff. Use these templates to request upfront payment professionally and prevent “we’ll pay later” drift.

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When to use / when to send

  • Use after the scope is agreed and before you start work or schedule kickoff.
  • Best for first-time clients, one-off projects, or any engagement without payment history.
  • Tone should be confident and standard: this is policy, not negotiation.
  • Goal is immediate payment via {{PayLink}} or a confirmed payment date before kickoff.
  • If they stall, pause scheduling and request confirmation by {{ReplyByDate}}.

Checklist / what to include

  • Invoice #{{InvoiceNumber}} and amount {{Amount}}
  • Due date {{DueDate}} (or required payment-before-start)
  • Clear policy statement: work begins after payment is received
  • Pay link {{PayLink}} for instant completion
  • Reply request by {{ReplyByDate}} if they need a scheduled date

Copy/paste templates

How to use these templates

Recommended timing / follow-up plan

  • Send invoice immediately after scope approval to reduce delay
  • If no confirmation in 24 hours, send one short bump
  • If still silent, call and ask for the scheduled payment date
  • Do not start work until payment is received or a written exception is approved
  • If the start date is at risk, set a firm payment-by date using {{DeadlineDate}}

Best practices / common mistakes

  • Do: frame upfront payment as standard process
  • Do: keep the ask simple and tied to kickoff scheduling
  • Don’t: start work “to be nice” before payment clears
  • Don’t: accept vague replies like “finance will handle it”
  • Do: route to the person who can schedule payment

FAQ

State it as standard policy tied to kickoff. Provide a pay link and ask for a confirmed payment date if they can’t pay immediately.

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