Upfront Payment Request Email Templates for New Clients
New-client work goes smoother when payment is clear before kickoff. Use these templates to request upfront payment professionally and prevent “we’ll pay later” drift.
Generate free previewWhen to use / when to send
- Use after the scope is agreed and before you start work or schedule kickoff.
- Best for first-time clients, one-off projects, or any engagement without payment history.
- Tone should be confident and standard: this is policy, not negotiation.
- Goal is immediate payment via {{PayLink}} or a confirmed payment date before kickoff.
- If they stall, pause scheduling and request confirmation by {{ReplyByDate}}.
Checklist / what to include
- Invoice #{{InvoiceNumber}} and amount {{Amount}}
- Due date {{DueDate}} (or required payment-before-start)
- Clear policy statement: work begins after payment is received
- Pay link {{PayLink}} for instant completion
- Reply request by {{ReplyByDate}} if they need a scheduled date
Copy/paste templates
How to use these templates
Recommended timing / follow-up plan
- Send invoice immediately after scope approval to reduce delay
- If no confirmation in 24 hours, send one short bump
- If still silent, call and ask for the scheduled payment date
- Do not start work until payment is received or a written exception is approved
- If the start date is at risk, set a firm payment-by date using {{DeadlineDate}}
Best practices / common mistakes
- Do: frame upfront payment as standard process
- Do: keep the ask simple and tied to kickoff scheduling
- Don’t: start work “to be nice” before payment clears
- Don’t: accept vague replies like “finance will handle it”
- Do: route to the person who can schedule payment